Digital Marketing

Use today’s digital technology to reach and capture consumers through digital marketing! Getting the marketing message out to prospective clients through electronic channels and tracking that success is at the heart of digital marketing. Learn how to communicate with the public through platforms that promote content engagement using business marketing skills and creativity.

Upon completion, participants are eligible to take the Digital Marketing Pro Certification through the American Marketing Association.
Complete in as few as 12 months.
Use current and emerging technologies.

Program Requirements
Earnings & Outlook
Cost

Digital Marketing Certificate

Digital marketers communicate with the public through platforms that promote content engagement and sharing online. They use business acumen, creativity, communication, and technology skills to create digital marketing campaigns. Content is posted – such as images, text, and videos – to spark interest in a topic, build a brand and engage with the target market. Digital marketers may interact with the public in real-time, mediate criticism and share positive engagements. They track the effectiveness of communication strategies by setting digital campaign goals for Internet traffic and then measuring success against those goals.

Sample Courses

Students analyze the marketplace to identify customer wants and needs and develop effective strategies to satisfy them. Emphasis is placed on research, marketing environments, strategic planning, buyer behavior, evaluating key competitors, and the marketing functions of product or service planning, pricing, promotion and distribution.

Students study the principles and practices of numerous promotional tools used in marketing communications. Topics include the creation of advertising, media strategies, message appeals, plus the use of specialty advertising, sales promotion and public relations to help sell goods, services and ideas.

Students explore fundamental methods used to compose persuasive digital layouts. Strategies in aesthetics, personal methodology, industry-standard practices are performed with the intent to deliver a clear, unique and proficient message.

Certificate Details

Earnings

Pay varies by position and field, starting around $31,900, with median wages of $55,700 annually.

Outlook

Demand is expected to grow 15 percent in the coming years.

Certificate

Jackson County

If you reside in Jackson county, Michigan.

$6,604

In Michigan

If you reside in the state of Michigan.

$7,156

Out of Michigan

If you reside outside the state of Michigan.

$8,716

Estimated program costs include tuition, fees and digital textbooks based on 2022-2023 tuition rates. Please note that these costs are only estimates and an individualized financial plan will be created when a student meets with their Student Success Navigator.

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