Use today’s digital technology to reach and capture consumers through digital marketing! Getting the marketing message out to prospective clients through electronic channels and tracking that success is at the heart of digital marketing. Learn how to communicate with the public through platforms that promote content engagement using business marketing skills and creativity.
- Upon completion, participants are eligible to take the Digital Marketing Pro Certification through the American Marketing Association.
- Complete in as few as 12 months.
- Use current and emerging technologies.
Digital Marketing Certificate
Digital marketers communicate with the public through platforms that promote content engagement and sharing online. They use business acumen, creativity, communication, and technology skills to create digital marketing campaigns. Content is posted – such as images, text, and videos – to spark interest in a topic, build a brand and engage with the target market. Digital marketers may interact with the public in real-time, mediate criticism and share positive engagements. They track the effectiveness of communication strategies by setting digital campaign goals for Internet traffic and then measuring success against those goals.
Pay varies by position and field, starting around $31,900, with median wages of $55,700 annually.
Demand is expected to grow 15 percent in the coming years.
If you reside in Jackson county, Michigan.
If you reside in the state of Michigan.
Out of Michigan
If you reside outside the state of Michigan.
Estimated program costs include tuition, fees and digital textbooks based on 2022-2023 tuition rates. Please note that these costs are only estimates and an individualized financial plan will be created when a student meets with their Student Success Navigator.
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